Born in Palma de Mallorca, Spain, Chuchie found her competitive sailing life passion redirected to film at the age of 15 when she became an actor’s personal translator. Beginning as a Film Director student at CECC, Chuchie’s career now spans the globe, with a body of work that both captures the essence of her subjects and reflects her rich cultural experiences.
Chuchie is currently in post-production on the documentary she produced and directed; “In the Sea You’ll Find Me,” about the young Mexican surf champion Walter Caloca. Her powerful portrayal of this incredible story led to her acceptance into the prestigious Ocean Artist Society. Her previous documentary, “Baby Let Your Hair Hang Down”, was included in both the Miami Film Festival, the Los Angeles Women’s International Film Festival and more recently awarded the Human Interest award at the Monaco Film Festival. Chuchie’s foray into the festival world came with her short film “Hola to the World”, starring Jena Malone and Hugh Bonneville, which premiered in various festivals worldwide.
Chuchie’s latest One Show awarded directorial pursuit is a campaign for Jambox by Jawbone which features Snoop Dogg and Rio de Janeiro’s rap pioneer Marcelo D2 during the creation of their new track release “Obrigado, Brasil.” Chuchie also Second Unit Directed a series of Lexus commercials that were awarded by Ogilvy as Best Branded Entertainment Web Series at the Streamy Awards.
Before she began directing segments for campaigns in the US—including Guerlain with Hilary Swank, Volvo, and Beyonce’s “Check on it” music video, Chuchie held various positions working for leading production companies in advertising and film, finding success in England, Spain, France, Germany and Mexico.
Influenced by her previous studies at MASSANA Design & Art School in Barcelona, Chuchie was commissioned by BBC Radio3 to exhibit “Laughing Portraits-Pursuit of Happiness,” a video art installation she created and directed. In 2011 the installation was shown at the main concourse of the Norman Foster-designed Sage Gateshead Hall.
Chuchie has worked with prestigious agencies such as Leo Burnett, DDB, TBWA Chiat/Day, BBDO, Saatchi & Saatchi, McCann-Erickson, LMPM, Grey advertising, Gotham, Wunderman, Dentsu International, TBWA Hakuhodo, and most recently with San Francisco based Pereira & O’Dell as a Director.
So far, Chuchie has collaborated with and been irrevocably inspired by creative minds such as Terry Richardson one of today’s most famous photographers, the Hugh Brothers the first twins to take co-credit as directors allowed by the Directors Guild of America, the creator of Rotoshop software program for computer animation Bob Sabiston, Director of the first Peruvian Academy Award nominee Claudia Llosa, one of RSA’s top Directors Carl Erik Rinsch, Rocky Morton, founder and director of MJZ, known as the most dominant player in commercial productions, and Nacho Gayan honored advertising director of the decade in Spain.
Her experience, unique aesthetic and taste have been commissioned so often that she launched TrickorTreat Visual Factory, a web design studio that has shaped the visual identity and branding of many production companies and Hollywood artists.
June 13th 2012: Winner of a Bronze OneShow Entertainment Award!
May 16th 2012: Winner of the Human Interest Award at the Monaco Film Festival!
Feb. 22nd 2012: Creativity